Hello Old Friend: Rustica Bakery

On Saturday morning, I felt like eating my feelings and my feelings tasted like baked goods. Not just any baked goods, but really really good baked goods. I headed to Rustica.

There’s a deep disdain I hold for bad baked goods made with cheap shortening. Of course, there are always a few exceptions like Thin Mints and those fudge striped cookies. Growing up in the Twin Cities; southern suburbia during the 90’s, bakeries weren’t really a thing. We simply ate baked goods from the major grocery stores. From time to time, we bought one of those hefty dense loaves from Great Harvest.

Some of then desserts my mom made were very good. However, many of them fit into that low-fat, no-sugar obsession that partially defined 90’s food trends. Our cupboards were stocked with Snackwell’s fat-free Devil’s Food Cake Cookies and WOW chips. My mom tried baking with Splenda and replacing butter with everything from canola oil spread to applesauce to canned pumpkin. Ice cream was Edy’s low-fat versions. I ate these things but thought I didn’t like desserts that much. In fact, I went years without touching ice cream. I truly think our parents’ intentions were good; to feed us healthy foods but many were misguided by the understanding of nutrition at the time. The tides have turned and now we’re embracing real butter and decadent desserts, just enjoyed in moderation.

It wasn’t until my years as a new college grad that I started my happy chase after really good baked goods. This led me to cinnamon and caramel rolls at Isles Bun & Coffee, za’atar bread from St. Paul Flatbread, injera from Shega Foods, biscuits and bars from Butter Bakery Cafe, and loaves of bread and macarons from Patisserie 46.

Rustica opened near my apartment in 2009. I was mindblown by their breads and lacquered buttery croissants and little fruit tarts and currant scones. Never had I seen a pastry like a Kouign Amann or Bostok. Our families remembered I loved the chewy, fudgy flourless chocolate cookies so much they included them as party favors at our wedding. For a few dollars I could treat myself to the fanciest treat.

This weekend I drove through my old stomping grounds, back to Rustica. In fact, this was my first visit back to the Minneapolis location since we moved back. I have bought their baguettes from various shops and pick up a scone each time I visit Golden Fig

It felt strange to drive past the ghosts of places I frequented that are no longer there; the Blockbuster on Hennepin were I spent hours wandering the aisles and renting Sex & The City DVDs, Figlio’s where I experienced my first happy hour, and my old apartments that are being listed double the rent I paid ten years ago.

Rustica is still here. They’ve since opened a second location in Eden Prairie. My old favorites were still there. The baked goods and coffee are still good and the prices haven’t changed much. I came for one thing and left with five. My feelings tasted good and after eating some of them, I actually did feel better.

Rustica Bakery – Minneapolis location
3220 West Lake Street
Minneapolis, MN 55416.
Phone: 612-822-1119


  1. Katie

    Ooo, I grew up with buying loaves of bread from breadsmith to take back Home up north. now it is still a treat even though I drive past the grand Ave one a couple times a day.

    • Jeni

      Bread smith is delicious.

  2. Feisty Eats

    So.etimes it is ok to eat our feelings. ?

    • Jeni

      Amen 🙂

  3. Beth Ann Chiles

    There is something about good bakery items that makes us just feel better about everything, isn’ there? I wish I could each through the computer screen and taste one of those lovely pastries. Yum.

  4. Josh

    What a trip… You are speaking my language, I remember all those “diet” fads, my parents still stubbornly follow. Fake sugars & hydrogenated “spreads”. I have many good memories of hanging out on Hennepin. Thanks for the trip down memory lane…

  5. Minnesota Prairie Roots

    I grew up on homemade sweets. My mom would pick a day each week and bake all day. Bread. Bars. Sometimes chocolate cake. I considered it a treat when we went grocery shopping once a month and she would let us kids choose a sweet from the day-old section of the bakery.

    As for those fudge-striped cookies, my grandpa always had them in a container on his kitchen counter and we loved them because store-bought cookies were a rare treat. At some point, my siblings and I started calling them “skunk cookies” because of the stripes. My kids call them the same and I fully intend to teach my granddaughter that these are skunk cookies. (If her parents will let her eat them; maybe when she’s at Grandma’s house.)

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