Ore Ida is here to solve our relationship with breakfast.
“We made Ore Ida’s Just Crack an Egg because we noticed the world’s relationship with breakfast was, well, a bit strained. We shouldn’t have to choose between a hot, homemade breakfast and a fast, bland, cold one,” their website says.
I used to scoff at microwaved eggs until I found myself trying to cook eggs at 5:30 a.m. Of course cooking eggs in a pan tastes better. But I found that I didn’t really want to mess around with egg shells and hot pans early in the morning before running to my bus.
Microwaved eggs were good enough. Maybe even luxurious, because they were a warm breakfast.
I’ve side-eyed Just Crack An Egg bowls at the grocery store for a long time. Call it morbid curiosity. The three little words, “Just crack an egg,” the convenience, the tidy little package. . .
